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Men's grooming is booming

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By: TOM BRANNA

Editor

No matter what side of The Pond you're on, the men's grooming category is soaring. More specifically, the $54 billion segment will expand at a CAGR of 8.4% through 2024, according to Persistence Market Research (PMR). With nearly 40% revenue share, Europe will continue to remain the most attractive market for men's grooming products. Germany, France, and the UK remain the top three markets, collectively accounting for over half of the revenue share of the Europe men's groomin...

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